(Source: Time Magazine, 2017)
With Democrats poised to make significant gains in the
upcoming midterms, Republicans have turned to an unusual strategy to rally
support; talking about the impeachment of President Trump.
Out on campaigns, Republican candidates have been
talking about what a Democrat-controlled Congress might mean for the future of
America, chiefly, the impeachment of the President. While it is not clear how
seriously Republican elites take this, talking about it has two important
effects. First, trumpeting the impending impeachment of President Trump has
made it easier for Republican candidates to secure donations, especially at the
grassroots level. Second, Republican leaders are hoping that this once fear-mongering
technique turned mainstream appeal will scare Republican voters into showing up
in November. Former Trump campaign manager Corey Lewandowski remarked that “The threat of
impeachment is something that unifies everybody in the party, even if you’re
not a Trump supporter.”
Democrats have had mixed reactions to this
development. Some on the far left have seized on the idea of impeachment, while
Democrat party leadership has tried to keep quiet about the issue and, as the
New York Times remarked, “focus on substantive issues.” In fact, party notables
from both sides have expressed frustration with the
emergence of impeachment as a polarizing and immaterial issue so early in the
midterms. Former strategist for Newt Gingrich, Mike Shields, has said that
“Republicans should leave that insanity to the left,” while former strategist
for Barack Obama, David Axelrod, has cautioned that “if impeachment becomes a political
tool instead of the end result of a credible investigation, then you are as
guilty as Trump, in some ways, of taking a hammer blow to institutions.”
It seems unusual that Republicans are using a tool like
the threat of impeachment to mobilize voters. Those who study
elections tell us that political parties usually don’t use external threats to
mobilize support. Rather, parties generally go after those who already
predisposed to vote, will support their own party, and who have more social and economic resources. Parties also only really
care about voter mobilization in politically contested areas (i.e. swing
states). As methods of data collection and interpretation improve, parties have
also moved towards using variables such as an individual’s income, age, civic
involvement, social network, and even their consumer habits to predict ideology
and reach out to potential voters.
And while the threat of impeachment
for President Trump is arguably present, it is not imminent. In January, when a
vote was held in the House to begin the impeachment process, only 66 Democrats
voted in favor, not even close to
half of the caucus. Public polling has found that a plurality,
not a majority, of voters favor Trump’s impeachment. With this in mind, it is rather confusing as
to why Republican elites would adapt a previously fringe message to use as a
common mobilizer in the upcoming elections.
One possible explanation is the
regular disparities that have arisen between Republican legislators and
President Trump. Trump’s views are sometimes not shared by those in his party,
and these disparities have made it difficult for Republican midterm candidates.
The administration’s escalating trade conflict with China is a recent example. Farmers,
who are generally a part of the Republican voter base, have not been happy with
Trump’s tariffs and the resulting trade conflicts, as China has specifically targeted Trump voters using
tit for tat economic sanctions. Republican midterm candidates are worried that these unhappy
constituents will not yield favorable electoral outcomes and have asked the administration
to consider a more strategic approach.
Another possible explanation takes
into consideration the currently fragmented nature of the Republican
electorate. A recent slew of scandals from the Trump administration has
potentially alienated Republican voters. To combat this fragmentation, it’s
possible Republican leaders are using fear of Trump’s impeachment to solidify
the Republican base, and to frame the upcoming midterm elections in a more
stable us-versus-them way. Whatever the reason for this unusual strategy, time
will tell whether it is effective.






